How to write an annual report example

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Writing Your Annual Report in 5 Easy Steps Posted in Best Practices on December 11, Terrified at the prospect of writing your first nonprofit annual report? How to Write an Annual Report Define Your Accomplishments.

It can also ensure it appeals to a broader audience. Write captions that tell your story. This is best kept at the back of your report, or in a separate, accompanying document. Your annual reports should always include the list of your board of directors and your executive staff. Put the focus on the people impacted by your business or organization. Annual reports come in all formats, sizes, and presentations. When done well, an annual report will clearly communicate the values and goals of a brand, the key and most exciting metrics, the major achievements for the years, some of the key players, and a call-to-action. What opportunities and milestones are there in the year ahead that you want to make the most of?

Source difference did you make? What has changed in your community or field as a result of your work over the last year?

Take all of your activities over the last 12 months and convert them into three to five major accomplishments. Learn from twelve fantastic annual reports.




Make a list of people who have great stories to tell about your accomplishments or who will share positive comments about your organization. Interview them and turn their words into personal profiles that help tell the story of your accomplishments and testimonial pull-quotes to sprinkle throughout your design.

Raise more money with smarter donation pages, peer-to-peer campaigns, and donor management. Boil Down Your Financials.

February 22, Share this What ajnual can take away from these exemplary annual reports. The following ten tips will help you develop an excellent nonprofit annual report, whether you stick to the tried and true or push the boundaries of all the media available to you. What difference did you make? Stop talking about internal stuff. The latest BBBS report shines with the help of large photo displays and a table of contents, which make navigating a cinch.

Your annual reports should always include the list of your board of directors and your executive staff. How to write an annual report example organizations also print a list of financial supporters. Depending on how many donors you have and the range in gift size, you may want to set a minimum donation level for inclusion in the annual report.

  • Why do you write?
  • Creators of the annual recap also seem to understand that not every reader wishes to view the names of donors, creating a condensed version of the traditionally lengthy section.
  • What are the challenges that lie ahead and how will you overcome them?

Put it All Together. But a much shorter and more modest 4-page newsletter format can work just as well. Kivi Leroux Miller provides training and personal coaching on all aspects of nonprofit marketing and communications to organizations big and small across the U.

How to write an annual report example

If you want to write newsletters and annual reports that your supporters will love or create websites and blogs that educate and inspire, visit www.

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